REKLAMA SLOGANDAGI SO'Z O'YINI
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Annotatsiya
Maqolaning mavzusi - reklama shioridagi so'z o'yini, til hodisasi va og'zaki va og'zaki bo'lmagan belgilar kombinatsiyasi sifatida qaraladi. Shiordan foydalanish reklama xabariga qo'shimcha stilistik yuk beradi va tasvirni yaratish vositalarining o'zi reklama xabarining ekspressivligini, emotsionalligini va qabul qiluvchiga taklif qiluvchi ta'sirini oshiradigan yashirin ma'nolarning mavjudligidan dalolat beradi.
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Foydalaniladigan adabiyotlar
Anisimova E.E. Paralinguistics and text (on the problem of creolized and hybrid texts). Vopr. linguistics. 1992. No. 1. pp. 71-79.
Arnold I.V. Semantics. Stylistics. Intertextuality. St. Petersburg, 1999. 243 p.
Dmitriev O.A. Structural and semantic characteristics of the slogan as a special kind of advertising text: abstract. dis. ... Candidate of Philology. sciences. Eagle, 2000. 24 p .
Kevorkov V.V. Slogan. Practical guide. M.: RIP-Holding, 2004. 166 p.
Kopeikina N.E. Communicative and pragmatic aspect of expressiveness of institutional advertising slogan: autoref. dis. ... Candidate of Philology. M., 2004. 22 p.
PHILOLOGY
Kuznetsova G.N. Structural and semantic features of the language of American advertising (pragmatics of advertising text): dis. ... Candidate of Philology. M., 1984. 182 p.
Kurganova E.B. The game aspect in the modern advertising text Voronezh: Native speech, 2004. 122 p.